Social Media Recruitment in 2021 and into 2022

Incorporating social media into modern recruitment practices is a beneficial component to staying relevant in the industry. Connecting with candidates and clients alike is made more effective by being present on major platforms such as LinkedIn, Facebook, Instagram, Twitter. Studies have long shown the high popularity of social media in recruiting – 79% of job applicants use social media in their job search, and 84% of organizations use social media to recruit.  


The value of social media in recruitment is undoubtably high, however, not all methods carry the same effectiveness. Keep reading for insight into current social media recruiting trends and the solutions that Mindscope has to offer.  


The incorporation of social media into recruiting 


At last count, there are nearly 4.5 billion social media users around the globe, and 58% of social media users utilize various platforms for following brands and companies. Why not tell the followers about the possible career opportunities too, even if they aren’t on the market? With so many potential candidates actively using these spaces daily, it only makes sense to meet them where they are. Social media recruitment goes far beyond just posting jobs on social platforms, although this is a great place to start.  


Building an employer brand through content creation and specific messaging is another way to utilize social media as a recruiter. When agencies present a unique public image, candidates can differentiate the agencies from one another, narrowing in on which ones align best with them. Interestingly, around three-quarters of job seekers are passively looking – a well-developed online presence can spark the passive candidate’s interest, making them more likely to reach out when the job search is more active.  


Current recruitment trends  


Recent figures have shown that 7 out of 10 employers have successfully used social media to hire a new employee, indicating frequent and effective implementation in many recruitment strategies. The interaction between candidates and clients interact online is ever-changing by staying relevant with the latest social recruiting trends supports an agency’s relevancy in the market.  

Some of the most recent trends in the staffing and recruiting industry include: 

  • Video Integration – Videos have proven to be one of the most popular vessels for social engagement, and can be incorporated in several ways – Facebook Live videos, video posts, Instagram Reels. 
  • Omni channel messaging approach – across all brand channels. Strong and consistent messaging allows a company to appear more authentic, trustworthy and knowledgeable. 
  • Diverse platform usage – A recent example of switching from a “just for fun” platform to an all-purpose platform is TikTok. The platform is now considered one of the most valuable tools in the world, they are even launching their own recruitment site. 


social media recruitment


Facebook Jobs Integration 


More than one-third of respondents to a recent survey said that they have found out about new job opportunities through social media. Based on these figures, a natural step forward would be to connect the two – integrating the job orders in an agency’s applicant tracking system with one of the biggest platforms, Facebook. 


Mindscope’s integration with Facebook Jobs makes it easy to post jobs directly to the platform from the database. When candidates apply through Facebook, they are synchronized into Mindscope and a new candidate record is created. From there, recruiters can immediately add the candidate to the job order pipeline – beginning the recruiting workflow, quickly and efficiently. The integration works in the same manner as our other job board integrations with the bonus of reaching millions of Facebook users – meeting them where they are. 


Mindscope is committed to creating innovative and modern recruitment solutions that allow our customers to reach more candidates and drive more revenue. Discover our full product listing by contacting us today or start a 7-day free trial by clicking here.  


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